Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first of its kind interactive concept store in the capital city Delhi, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.
The store was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle along with Mr. Olivier Chupin, Regional President, APAC & Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd. The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical, and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond just devices.” said Mr. Chupin.
“India has one of the largest populations of people suffering from hearing impairment. India lacks the infrastructure and accessibility for hearing healthcare. We are committed to bridge this gap by increasing awareness, developing infrastructure, and expanding accessibility to bring the best of technology and innovation to address this problem. We are happy to be starting BSG in Delhi and will soon be expanding our concept stores across multiple cities in India”, said Mr. Pawar.
Delhi’s first Brilliant Sound Galaxy store will be operated by Ear Solutions Pvt. Ltd, provides a wide range of services to its consumers which includes hearing assessment, hearing aid consultation, speech and language services and after-sales support. Currently, Ear Solutions has 75+ centres in 20+ cities, with well-experienced audiologists.