In order to drive behaviour change communication, leading consumer Health and Hygiene Company Reckitt Benckiser, after a successful launch of its Dettol Banega Swasth India Handwash Digital Curriculum, on Thursday announced the second phase of the program in collaboration with the All India Organization of Imams of Mosque.
The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program.
According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children under five years.
Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas.
With the initiative we aim to create positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two.
The program is aimed at gaining mindshare and turn the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India.
It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids.
The video-based learning program is available for the children in both Urdu and Hindi.
In its second phase, the program will improve knowledge.