Always a firm advocate and promoter of health and fitness, MediBuddy, India’s largest digital healthcare platform has further fortified its commitment by extending its support to the game of Cricket with its announcement of being the associate sponsor for the upcoming India – Sri Lanka Series.
The limited over series is all set to begin from 18th July in the island nation. The bilateral cricket series will see the two teams competing and playing a 3 ODI and 3 T20 game series. The men in blue will be led by Shikhar Dhawan in his first stint as international captain along with a pool of young debutants.
MediBuddy through this association aims to encourage individuals to lead a healthy lifestyle and focus on fitness. The game of cricket has always been a strong reflection of athleticism and fitness. It is a sport that enhances endurance, increases stamina, and is a great way to work on cardio and burn calories. The digital healthcare platform has always been at the forefront of promoting health and has undertaken various initiatives and endeavors for the same.
Commenting on the association Satish Kannan, Co-founder& CEO, MediBuddy said, “We are excited to extend our support to the upcoming India – Sri Lanka bilateral series. Cricket is a game that is uniformly loved across the two nations. It is a sport that fosters unity and celebrates fitness. At MediBuddy, it has been our constant endeavor to help promote and underscore the importance of health and fitness. Through this partnership, we hope to highlight the essence of fitness and encourage individuals to address the same on a priority.”
Commenting on the association Enbasekar D, Co-founder & CTO, MediBuddy said, “Cricket continues to be one of the most popular sports globally, and we are glad to extend our association with Sri Lanka Cricket. With this partnership, we look forward to reaching out to a larger audience and highlight the importance of timely and quality healthcare. We have also curated a special campaign #IndiaFitHai revolving around the theme of cricket to promote fitness.”
Apart from being the health partner, being a central sponsor, the brand will also be seen on Mat and Perimeter boards through the series. The Brand has also announced an engagement initiative for its existing users and new users where participants stand the chance to win multiple prizes.
The brand has introduced the code – INDIA30 for the users to avail discounts for their annual subscription.