Manipal Hospitals And Columbia Asia Completes Brand Integration; Unveil New Logo

After the recent acquisition by Manipal Hospitals Group (second largest multi-specialty hospital chain in India), Columbia Asia Hospitals has now been rebranded to Manipal Hospitals. The rebranding empahsises Manipal’s modern appearance while also highlighting the high quality, professional services that patients can expect.

With the rebranding and new logo launch, all 27 units of Manipal Hospitals including Columbia Hospitals and Vikram Hospital will be brought under one umbrella. The Columbia Asia Hospitals and Vikram Hospital across the country will be rebranded as ‘Manipal Hospital’. This rebranding will be a change in the identity but the focus on providing a quality healthcare will remain the same.

Unveiling the new identity, Mrs. Pramila Gaje Kablana, Sr. Deputy Mayor, Gurugram said, “Columbia Asia Hospital has always been at the forefront of providing high-quality healthcare and community service. I’m sure that the hospital’s rebranding will result in expansion of clinical competency and a greater commitment towards providing high-quality treatment to the larger society.”

The hospital’s rebranding and new lower-case logo reflect not only the hospital’s consistent image of clinical skill, reliability, and professionalism, but also how it cares for people: patients, physicians, staff, and the public. While looking to the future, the new branding and logo will demonstrate a strong dedication to enhancing clinical knowledge.

“We are delighted to be a part of the Manipal Hospitals group. We take pride in delivering the highest standards of patient care and clinical expertise as a team. Our doctors will be able to have a greater impact on the city’s healthcare needs with this broader canvas.” said Mr. Manish Gupta Hospital Director, Manipal Hospitals, Gurugram.

Columbia Asia Hospitals and Manipal Hospitals has been a remarkable community service providers for a long time, and since the merger, it has become the country’s second largest hospital chain, with 27 hospitals in 15 cities, over 7,600 beds, and a talented pool of over 4,000 doctors and more than 11,000 staff, Manipal Hospitals group will now be treating over four million patients annually. With this integration, the hospitals will constantly work towards providing the most affordable and the best healthcare service to every patient.

 

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