Partnership enables residents to access discounted home healthcare services
Mumbai, 30th May 2023: Columbia Pacific Communities (CPC), the largest and most preferred operator of senior living communities in India, has announced a strategic partnership with Portea, the country’s leading out-of-hospital healthcare brand. The collaboration will allow senior residents of CPC to benefit from Portea’s diverse home healthcare services at discounted rates, ensuring they receive specialized medical care and attention without leaving their homes.
CPC has always prioritized high-quality healthcare for its residents, especially in light of the ongoing pandemic. This partnership will provide CPC’s residents with priority access to Portea’s home healthcare services at reduced prices, while also enabling Portea to expand its reach to a broader segment of the elderly population. By leveraging each other’s strengths, both brands aim to enhance the overall well-being of seniors.
Portea, with a presence in over 40 cities across India, will extend its services to all ten communities of Columbia Pacific Communities, spanning locations such as Bangalore, Chennai, Puducherry, Coimbatore, and Kancheepuram.
Mohit Nirula, CEO of Columbia Pacific Communities, expressed his excitement about the partnership, emphasizing their commitment to providing the best healthcare services to senior residents. He stated that the collaboration with Portea would ensure world-class and round-the-clock medical services for residents, aligning with CPC’s philosophy of positive aging and their mission to help seniors live healthy and fulfilling lives.
Vaibhav Tewari, Co-founder and CEO of Portea, highlighted the unique healthcare requirements of this market segment and how Portea’s home healthcare services can offer customized solutions to meet the needs of senior residents. The partnership will provide seniors with access to personalized and timely medical attention, particularly benefiting those with chronic illnesses.
Portea will assign a dedicated health manager to Columbia Pacific Communities’ residents, and services such as nursing care, physiotherapy, doctor visits, lab sample collection, and medical equipment rentals will be available at discounted rates.
As India’s online healthcare industry continues to grow rapidly, this partnership signifies Columbia Pacific Communities’ commitment to making primary healthcare more accessible and affordable for its residents, who increasingly prefer senior living communities for their comprehensive health and wellness facilities.