Bisleri Launches Hand Purifiers; Makes Entry Into Personal Care Segment

The company in a statement said, Bisleri's range of hand purifiers are in gel and multipurpose spray formats

Leading bottle water producer Bisleri International on Thursday launched hand purifiers, making a foray into the personal care segment.

The company in a statement said, Bisleri’s range of hand purifiers are in gel and multipurpose spray formats.

Bisleri International CEO Angelo George said there has been exciting progress in the personal hygiene segment caused by increasing health and hygiene concerns.

“We also learnt from consumer research that the needs have evolved beyond just protection against germs. Consumers were seeking products that provide moisturisation and offer refreshing fragrances. “We developed Bisleri hand purifiers with these enhanced features in premium packaging, to provide a superior experience,” he said.

There is a good opportunity that the company is seeking into the sanitizer segment, which has become a necessity since the beginning of the pandemic.

Bisleri’s gel are available in 50, 100 and 200 ml stock keeping units (SKUs) and multipurpose spray variants available in 100 ml and 200 ml bottles.

“With our distribution reach throughout the country, the exciting range of Bisleri hand purifiers are available at leading general trade stores, pharmacies and modern trade outlets as well as e-commerce platforms,” said George.

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