India: Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.
The store was inaugurated by Iconic Bollywood Singer and Signia Cause Ambassador Mr. Sudesh Bhosle along with Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd. The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond devices, celebrating great design.” said Mr. Pawar.
India’s first Brilliant Sound Galaxy will be operated by Atharva Speech and Hearing Care Pvt. Ltd, a professional company established in 1998 by Ms. Ashwini Raut & Mr. Vikas Raut. Atharva Speech and Hearing Care Pvt. Ltd has 5 centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimize and fit hearing aids for all age groups.
Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer, said Ms. Raut.