Fast-moving consumer goods (FMCG) companies are ramping up their production and optimising distribution channels to meet the rising demand for hand sanitizers amid the coronavirus outbreak. Some FMCG firms are also educating consumers by engaging their brands to communicate with the consumers, through special campaigns on digital and mainstream media.
Hand santizers are premium products in India. Hence, companies are trying to communicate with the right education to the people.
GCPL has started a digital campaign to create awareness about it.
ITC, which is present in the segment through its brand Savlon is ensuring that there is an adequate supply of hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices.
FMCG major HUL, which is present in the segment with Lifebuoy hand sanitizers, is also ensuring its products’ availability to the consumers.
“Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash,” said an HUL spokesperson.
While Dabur is running a series of awareness campaigns across digital platforms and social and mainstream media to educate the public about how to keep themselves safe from coronavirus.
Dabur’s key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses.
Dabur is also organising a question-and-answer session, particularly for mothers, with ayurvedic doctors on digital media platforms to address their queries regarding coronavirus and how to keep their families protected from it.
Hand sanitizers have vanished from general shop and chemist shops in many areas of the national capital and adjoining towns as people resorted to panic buying amid the coronavirus outbreak.