Avni is a young start-up focused on detoxifying menstrual care while empowering women. It offers well-researched, innovative, tested products to facilitate women hygiene during periods. It was founded in April 2021 in Thane, Maharashtra. The co-founders Sujata Pawar and Apurv Agrawal envision Avni to emerge as a credible women’s hygiene brand with conscious well-researched products right from menarche to menopause, providing the support of medical experts, and a 24X7 helpline. HealthWire spoke to Sujata Pawar – Co- Founder & CEO of Avni – to understand more about the products and it is different from others. Excerpts:
What is AVNI, when it came into existence, and other details?
We got the idea for the brand after having an unpleasant experience with commercially available sanitary pads, which cause rashes, irritation, and skin infection. Moreover, the long-term exposure to plastic and chemicals harms the reproductive system, not to mention the negative impact on the environment and the subsequent bacterial exposure to sanitation workers.
As a digital-first D2C brand, Avni has a presence on its website www.myavni.com, and on major e-commerce platforms such as Amazon, Flipkart, OneGreen, ThePinkBox, Smytten, and Woovly. Avni also has 26 retail outlets in southern India. Furthermore, it is actively collaborating with NGOs and menstrual educators across India to provide education, awareness, and product distribution in rural India.
What kind of products it is offering?
To make the hygiene ritual more manageable and effective, Avni has a wide range of offerings that are skin-friendly, environmentally friendly, and chemical-free at the same time.
Some of Avni’s popular products include: Avni Anti-microbial reusable cloth pads- Avni Lush & Avni Fluff, Avni natural cotton sanitary pads, Avni period wear wash, Avni Menstrual Cup & Wash, and Avni Antibacterial soothing intimate care wipes and Organic Cotton Pantyliners. The brand believes that each period, like each woman, is unique, and its products are ideal for anyone looking for organic, infection-free smooth periods.
How AVNI is different from other feminine care and hygiene brands?
Avni means ‘The Earth’ and as a female hygiene brand, it is inspired by Grand Moms and Ayurveda, to provide sustainable and safe products to its customers. As a brand, Avni works on the traditional model and methods used by women during their menstrual cycle which is far more effective than the current commercially brands offerings which capitalises on women’s bodies and the environment.
How safe these products are to use?
Avni authorises a scientific approach to time-tested-ancient methods of managing menstrual cycles and the products are 100% safe for skin and the environment. For instance, Avni’s reusable cloth pad is India’s first tested cloth pad that not only effectively absorbs period leaks but also protects from infections. Also, Avni’s Period Wear Wash is India’s first 100% plant-based liquid wash for cloth pads, period panties, and panty liners. Avni’s products are undoubtedly the better choice.