Arogya World Launches Red Saree Campaign To Promote Heart Health Among Women

To celebrate Women's Day, and to raise awareness about women's heart health, Arogya World, a non-profit organisation launched their latest campaign #RedSareeChallenge.

To celebrate Women’s Day, and to raise awareness about women’s heart health, Arogya World, a non-profit organisation launched their latest campaign #RedSareeChallenge. The purpose of the campaign is to create awareness about heart disease among women and to encourage them to take preventive care by exercising and eating right.

Not many are aware that a woman’s lifetime risk of dying from heart disease is eight times greater than that of breast cancer. India accounts for a staggering one-fifth of deaths due to cardiovascular diseases (CVD) worldwide (WHO). Mortality rates due to CVD in India are much higher than the global average. Ischemic Heart Disease is increasing more rapidly among women than men. In fact, CVDs are the leading cause of death among adult women in the world, including India and a major cause of morbidity. In some parts of the world, gender inequities have been observed in cardiovascular healthcare and cardiovascular outcomes. Overall, 10% to 20% of women will have a health issue during pregnancy, and high blood pressure, preeclampsia and gestational diabetes during pregnancy greatly increase a women’s risk for developing cardiovascular disease later in life. There is an urgent need to be aware of the risk factors and incorporate a healthy lifestyle by eating right, exercising and avoiding tobacco, to improve heart health.

Let’s celebrate our mothers, sisters, friends, and more by wearing #RedForHeartHealth. Participate in the #RedSareeChallenge. Wear red, do any physical activity, yoga, running, jogging, zumba, tennis, cricket, skipping… anything, take a picture or a video and post it on social media. Use the hashtag #IWearRedForHer #RedSareeChallenge

Arogya World also organised a webinar on Women’s Heart Health with eminent speakers like Dr. V. Surase, MBBS, MD, DM-Cardiology,K S Harish, CHRO Bayer India, Dr. Paulomi Sridhar, Professor, NIMHANS, Dr. Meghana Pasi, Nutrition Consultant, Arogya World and Ms. Madhu Raina, Certified Wellness Coach by YCB. From discussion around symptoms, preventive measures to impact on mental health, the webinar aimed to create awareness particularly amongst women – because they are the heart of the family.

The Red Saree Challenge is an initiative of MyThali, a nutrition education tool of Arogya World. The organization has run many nationwide campaigns including #HealthyWaliDiwali in 2021, to educate urban Indian women to eat right by improving Poshan (nutrition) and Portion. MyThali is based on the recommendations of the National Institute of Nutrition. It is designed and implemented to make it easy to understand and follow. MyThali has reached millions of people pan India through its innovative and interactive outreach programs.

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